Sales Tips

Nobody likes receiving a canned sales presentation. Insurance can be a dry subject for many people so it’s especially important to maintain a good balance and respect for each contact. … more

How do you define “culture”? Is it just a way of life, or is it more complicated, defining the beliefs and attitudes of a specific group of people? The United States is still a melting … more

Agents who focus primarily – or solely – on the “selling” part of the insurance sales process are on the wrong path. The lifeblood of lead conversion is demonstrating a true … more

In the insurance industry, everyone is obsessed with leads: Where to get the best ones; how to best make contact with leads; wondering why other agents always seem to get and convert great insurance … more

S.P.U.R Customers to Communicate, Engage and Take Action – Be Relatable

Being "relatable" rounds out the S.P.U.R. method as the last of four techniques to entice insurance consumers to engage … more

S.P.U.R Customers to Communicate, Engage and Take Action – Be Unique

The third strategy in our four part S.P.U.R. method is "Be Unique". You must be able to "spur" your insurance leads to … more

S.P.U.R Customers to Communicate, Engage and Take Action – Be Personal

In the second of our four-part series about S.P.U.R. strategies – we will discuss the second step: being personal. … more

S.P.U.R Customers to Communicate, Engage and Take Action – Be Specific

As an insurance agent, your goal is always to spur the customer or potential customer to take action and engage in … more