Marketing
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Agent Guide to Measuring Social Media Efforts
Did the movie The Social Network convince you that social media began with the creation of Facebook? If so, you’ll be surprised to know that it actually started long before that.
First came … more
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5 Blogs Insurance Agents Should Follow
“Good artists create, great artists steal” is a quote commonly attributed to Pablo Picasso. Though we don’t condone stealing, there is some merit to this angle when you’re … more
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Understanding and Using Customer Feedback
When it comes to understanding a customers needs, there is no silver bullet or template that you can use for a one-size fits all approach. Some clients might appreciate your reaching out after they … more
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Are you a Quoter or Advisor?
If I asked your clients about your agency, would they describe you and your team as order takers, or advisors? Do they think of you as a source of cheap home and auto insurance, or do they appreciate … more
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8 Tips for Using Customer Surveys at Your Agency
leveraging a solid customer service to gain knoweldge about your clients and prospects is one of the best ways to know exactly what the customer wants and then delivering on it. That may sound easier … more
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Business Plans, Missions Statements, and Other Business Documents You Should Be Using Right Now
Succeeding in today’s business climate requires a fair amount of luck. However, making use of some of the many available business tools also increases the chance of success. Many such tools … more
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Small Business Can Learn from Big Budget Super Bowl Commercials
With a potential reach of more than a hundred million people, Super Bowl commercials have become the high point of the year for many advertisers. Every year, companies battle to come up with the best, … more
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5 Ways to Practice Good Email List Hygiene
Email marketers know there's a difference between the number of people on your email list and the number of people who actually get your email.
And while there are many ways to improve your email … more
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Best Ways to Spend Your Marketing Budget
Implementing effective marketing on a budget is possible; you just need to know how to spend your money to generate the best bang for your buck. The important thing to keep in mind when making … more
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5 Revenue Generating Email Campaigns for Insurance Agents
The No. 1 activity people do on their smartphones is check email. A study conducted by the International Data Corporation, sponsored by Facebook, showed that email was the most popular app for 78 … more