Marketing

“Good artists create, great artists steal” is a quote commonly attributed to Pablo Picasso. Though we don’t condone stealing, there is some merit to this angle when you’re … more

When it comes to understanding a customers needs, there is no silver bullet or template that you can use for a one-size fits all approach. Some clients might appreciate your reaching out after they … more

If I asked your clients about your agency, would they describe you and your team as order takers, or advisors? Do they think of you as a source of cheap home and auto insurance, or do they appreciate … more

leveraging a solid customer service to gain knoweldge about your clients and prospects is one of the best ways to know exactly what the customer wants and then delivering on it. That may sound easier … more

Succeeding in today’s business climate requires a fair amount of luck. However, making use of some of the many available business tools also increases the chance of success. Many such tools … more

With a potential reach of more than a hundred million people, Super Bowl commercials have become the high point of the year for many advertisers. Every year, companies battle to come up with the best, … more

Email marketers know there's a difference between the number of people on your email list and the number of people who actually get your email.

And while there are many ways to improve your email … more

Implementing effective marketing on a budget is possible; you just need to know how to spend your money to generate the best bang for your buck. The important thing to keep in mind when making … more