Article Topics

Marketing

  • Managing Your Online Reputation

    Managing your online reputation

    You can’t escape it, critics are everywhere. People with smart phones weigh in with reviews on everything, from the food at a restaurant to the décor of their dentist’s office. … more

  • Social Media Could Be the Best Lead Generator

    SocialMedia as a Lead Generator

    When used properly, social media is an invaluable source for lead generation and connecting with potential customers. There are several highly effective ways to make social media work for your agency, … more

  • Direct Mail is No Dinosaur

    direct mail marketing for small business

    Has direct mail marketing has gone the way of the dinosaurs? Nope. Direct mail marketing still works like a charm.

    We live in an age of information overload. Direct mail is among the few effective … more

  • Cooperative Marketing Ideas for Insurance Agents

    Cooperative insurance marketing

    Summer is in full swing and this time of year usually brings a different set of challenges for for insurance agents when consumers are typically not thinking about their coverage. Business can dry up … more

  • Facts about Insurance Rebates

    Insurance Rebating Laws

    The insurance industry is a highly competitive one that has created a lot of cross-carrier savings offers in order to win new business and customers from other insurance carriers. Up until this … more

  • Simple SEO Tactics for Agency Owners

    SEO Tactics for Insurance Agents

    How well is your website optimized for engaging customers and generating leads?

    If you’re not getting as many inquiries for quotes as you think you should through your online presence, you … more

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5 Blogs Insurance Agents Should Follow

“Good artists create, great artists steal” is a quote commonly attributed to Pablo Picasso. Though we don’t condone stealing, there is some merit to this angle when you’re look...