Marketing

When used properly, social media is an invaluable source for lead generation and connecting with potential customers. There are several highly effective ways to make social media work for your agency, … more

Has direct mail marketing has gone the way of the dinosaurs? Nope. Direct mail marketing still works like a charm.

We live in an age of information overload. Direct mail is among the few effective … more

Summer is in full swing and this time of year usually brings a different set of challenges for for insurance agents when consumers are typically not thinking about their coverage. Business can dry up … more

The insurance industry is a highly competitive one that has created a lot of cross-carrier savings offers in order to win new business and customers from other insurance carriers. Up until this … more

You have professional profiles set up on all the major social networks – Twitter, Facebook, LinkedIn, Google+ - and are actively engaging with your audience. Your efforts on social media are … more

Twitter’s advertising platform makes it easy for agents to connect with new followers, promote their services and even collect lead information. This is a great platform for connecting directly … more

How well is your website optimized for engaging customers and generating leads?

If you’re not getting as many inquiries for quotes as you think you should through your online presence, you … more