Marketing
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Managing Your Online Reputation
You can’t escape it, critics are everywhere. People with smart phones weigh in with reviews on everything, from the food at a restaurant to the décor of their dentist’s office. … more
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Social Media Could Be the Best Lead Generator
When used properly, social media is an invaluable source for lead generation and connecting with potential customers. There are several highly effective ways to make social media work for your agency, … more
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Direct Mail is No Dinosaur
Has direct mail marketing has gone the way of the dinosaurs? Nope. Direct mail marketing still works like a charm.
We live in an age of information overload. Direct mail is among the few effective … more
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Cooperative Marketing Ideas for Insurance Agents
Summer is in full swing and this time of year usually brings a different set of challenges for for insurance agents when consumers are typically not thinking about their coverage. Business can dry up … more
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Facts about Insurance Rebates
The insurance industry is a highly competitive one that has created a lot of cross-carrier savings offers in order to win new business and customers from other insurance carriers. Up until this … more
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Are LinkedIn Ads Worth It to Promote Your Agency?
You have professional profiles set up on all the major social networks – Twitter, Facebook, LinkedIn, Google+ - and are actively engaging with your audience. Your efforts on social media are … more
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Is Twitter Advertising Effective to Grow Your Agency?
Twitter’s advertising platform makes it easy for agents to connect with new followers, promote their services and even collect lead information. This is a great platform for connecting directly … more
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Simple SEO Tactics for Agency Owners
How well is your website optimized for engaging customers and generating leads?
If you’re not getting as many inquiries for quotes as you think you should through your online presence, you … more
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The Perfect Mission Statement for your Insurance Agency
Does your company have a mission statement? If so, congratulations! You’re well on your way to making a good living in the insurance industry. Because you’re clear on your company’s … more