A German insurance company offers an interesting option in liability insurance. Die Bayerische, an insurer based in Munich, Germany, now offers insurance to individuals through an online app that covers injuries suffered while drunk. In the United Kingdom, three sisters obtained insurance in the event that one produced a virgin birth due to the second coming of […]
The No. 1 activity people do on their smartphones is check email. A study conducted by the International Data Corporation, sponsored by Facebook, showed that email was the most popular app for 78 percent of surveyed people. Facebook came in at only 70 percent. Not only is email the most popular smartphone activity, it’s also […]
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How well is your website optimized for engaging customers and generating leads? If you’re not getting as many inquiries for quotes as you think you should through your online presence, you probably need to review the latest search engine optimization (SEO) tactics to help increase your website viewership. SEO is the bread and butter for […]
Creating interesting, engaging content, that is optimized for SEO is essential for any small business especially an agency site where many times consumers are looking for immediate needs or information to help them navigate a complex insurance landscape. The concept of great website content ushers forth all sorts of descriptive phrases like useful, engaging, easy […]
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Implementing effective marketing on a budget is possible; you just need to know how to spend your money to generate the best bang for your buck. The important thing to keep in mind when making choices on the best ways to spend a marketing budget is that return on investment (ROI), not price, matters most. Here are […]
What could you buy with the $80 billion dollars that is lost each year on insurance fraud? – The answer you might be looking for is a ton! However, insurance policy holders and claimants are not the only contributors to this rising problem for insurers. A statistic from the Utah Insurance Department says that nearly […]
Read More… from Insurance Fraud: The $80 Billion Cost of Lying
Does your company have a mission statement? If so, congratulations! You’re well on your way to making a good living in the insurance industry. Because you’re clear on your company’s goals and purpose, your employees all know what they’re working toward and the expectations they must meet. If you have yet to get something down […]
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Successful leads are the most important starting point for any business. Without them, you can’t make a sale. We’ve all heard the standard tips for generating sales leads, but highly successful insurance agents find ways to stand out by coming up with unique and unusual ways to generate leads. These uncommon techniques will place successful […]
Life insurance ensures that the family members of a deceased loved one will be able to pay for the funeral as well as any outstanding debts while ensuring that they can maintain the life to which they are accustomed. Because policy payouts can range from $250,000 to more than a million dollars, life insurance fraud […]
A common mistake insurance agencies make with digital marketing is focusing 99 percent of their efforts on creating a website and driving traffic to it. According to Eisenberg Holdings, companies typically spend $92 to bring a customer to their site, but only $1 to convert them. Therefore it should be no surprise that conversion rates […]
Read More… from 5 Ways to Get More Leads by Fixing Your Landing Pages